Bacharach updates brand identity, logo and website

Bacharach Inc. has launched an updated website and brand identity, revitalizing its logo, company colours and redesigning its supporting materials. The new brand identity more closely follows Bacharach’s strategic direction and focus of instrumentation solutions for the HVAC and refrigeration industries.
The rebranding and redesigned website also aligns the focus markets and applications with the company’s fixed and portable gas detection and monitoring instrumentation. A style guide has been developed to present the new identity, icons, and design elements for use by authorized Bacharach channel partners.