Direct Energy rebrands to strengthen HVAC service business in Canada

Direct Energy Business Services (DEBS) has changed its operating name in Canada to Airtron Canada. The announcement was made in Toronto at the PM Expo on December 4, 2013. The change is part of DEBS’ efforts in Canada to strengthen its HVAC, building automation and energy services offerings. Craig Stanford, head of Canadian Business Services, and Eric Salzer, president of Airtron Canada, made the announcement.

After a comprehensive assessment of current brand perception, DEBS identified U.S.-based Airtron as a leading Direct Energy brand. Airtron Canada offers building technology services for Canadian businesses and building owners that include a full suite of HVAC services, building automation, and energy services.

“Airtron Canada is an exciting step for us as we launch our rebranding efforts in Canada, while working to build on our business history here,” said Scott Boose, president of Direct Energy Services. Boose added that the rebranding strategy is targeted to strengthen the company’s services, accomplish local growth objectives, and aggressively foster and develop new client relationships.

Airtron Canada’s customer care strategy includes the investment in an enterprise resource planning system designed to improve the dispatch and call-handling process, shorten customer wait times, and “enhance the overall customer experience.” The company’s new Customer Support Centre based in Ottawa, ON provides energy usage and alarm monitoring and reporting services, remote diagnostics and trouble resolution, and takes all service calls for HVAC and building automation systems.

In Canada, the company currently provides service from 20 locations in 10 provinces.