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Efficiency Manitoba officially in operation


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April 24, 2019

Manitoba’s newly minted Crown Corporation has officially launched.

Efficiency Manitoba, focused on energy efficiency and conservation, replaces Manitoba Hydro’s Power Smart brand, which had a 30-year run in the province.

The province appointed Colleen Kuruluk, previously the manager of Power Smart Programs at Manitoba Hydro, to take over as CEO for the arms-length entity in December 2018.

“We are launching Efficiency Manitoba with instant rebates on energy efficient lighting products,” Kuruluk said in a statement. “During our period of transition, Manitoba Hydro will continue to offer energy efficiency programs for homes, businesses, and industry.”

Efficiency Manitoba aims to offer a “one-stop shop” for consumers, businesses, institutions and industry looking for information on resource efficiency, from small-scale home heating to industrial energy conservation projects, according to the province.

The agency will work with the federal government and others to access incentives and rebates. www.efficiencymb.ca


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