B. A. Robinson changes name to unify branding
By Jillian MorganHPAC General Management Plumbing
B. A. Robinson Co. Ltd. is rebranding its wholesale and showroom businesses to Robinson Supply.
The company’s lighting and bath showrooms will be branded Robinson. Legally, the company continues to operate as B. A. Robinson Co. Ltd.
The change is part of Robinson’s plans create a unified name and brand. Along with a new logo, the new name will roll out this year on signage, trucks, company merchandise and company websites.
“Throughout the rebrand process, it was important to all of us to take the time to reflect and honour our history while continuing to evolve as a brand and a business,” said Matt Robinson, vice-president of the company’s Showroom Group.
The company has expanded in the last two decades from eight to 32 branches. It has also completed several acquisitions, such as Manitoba-based McDowell Electric and Sescolite in Ontario. www.barobinson.com