Beautiful Heat holds first event under new marketing firm
May 27, 2013 | By HPAC Magazine
CASACOM has been awarded the national account of Beautiful Heat, the not for profit organization dedicated to promoting the benefits of radiant home heating to homeowners across Canada. The agency will provde strategic integrated communications planning, brand marketing, digital communications strategy and implementation, media relations, and event organization. CASACOM is working with Beautiful Heat spokesperson Karen Sealy, an interior designer and featured design expert on the national TV show, Cityline, and host and designer of HGTV’s Summer Home. “Our goal is to leverage all of the tools we have – from consumer marketing, to social media properties and a wonderful spokesperson like Karen Sealy– to position this brand as providers of premium home comfort systems in Canada,” said Carolyn Ray, managing partner, CASACOM in Toronto. Beautiful Heat held its first event following the appointment of CASACOM at the Evergreen Brick Works in Toronto, on May 2, 2013.