Big Ass Solutions (BAS) has opened a Mississauga, ON office that enables the company to sell its fans and lighting products in Canada directly.
“Up until this point, we were really functioning as an arm of the U.S. office,” BAS Canada general manager Paul Reeves said in an interview with HPAC. “We were doing everything in U.S. dollars. It was very much an extension of the U.S. company.”
As of January 1, 2015, BAS introduced its own systems and began quoting everything in Canadian dollars directly from Canadian inventory. Sales, logistics and warehousing operate out of the Canadian headquarters. The opening is expected to strengthen communication with Canadian customers and specially trained install teams.
“Even selling through distributors, we always felt there were things we could be doing better – whether it’s from a customer service standpoint, an after-market standpoint (or) whether it’s from a direct sales standpoint,” added Reeves.
There are currently 10 employees from the Greater Toronto Area with BAS Canada, though there are plans to increase that number. By the end of 2015, BAS Canada plans to have 20 employees.
“For the time being…the main focus of our hiring moving forward will be the GTA to service our Mississauga location,” Reeves added. “That being said, there are definitely going to be national hirings in major metropolis areas.”
