Enercare Home Services is the new Direct Energy Home Services in Ontario
By Doug PicklykCooling Forced Air Heating HPAC General
EnerCare Inc. recently unveiled its new brand identity with the launch of a new logo, a new website, a redesigned fleet of vehicles, and new workforce uniforms. The rebrand follows the October 2014 acquisition of Direct Energy Marketing Limited’s home and small commercial services business in Ontario. In Ontario, Direct Energy Home Services now operates as EnerCare Home Services.
The rebrand applies to EnerCare Home Services, which provides water heaters, furnaces, air conditioners and other HVAC rental products, protection plans and related services in Ontario to over 1.1 million customers.
This fall, EnerCare will launch a fully-integrated mass marketing campaign, introducing customers to the new brand. The Direct Energy Centre at Exhibition Place in Toronto will rebrand as the EnerCare Centre in August.
Headquartered in Toronto, EnerCare employs more than 900 people across the country. EnerCare also owns EnerCare Connections Inc., a sub-meter provider, with metering contracts for condominium and apartment suites in Ontario, Alberta and elsewhere in Canada.