HPAC Magazine

Hitachi Power Tools rebrands in North America

April 16, 2018 | By Jillian Morgan

Hitachi Power Tools Renames to Metabo HPT North America

Metabo and Metabo HPT are two distinct brands under the parent company, Hitachi Koki, which will change its name to Koki Holdings in June 2018.

Hitachi Power Tools has announced a name change to Metabo HPT in North America. The company will transition to its new name in September 2018 with the launch of MultiVolt.

The majority of its remaining products – power tools, fasteners, accessories and outdoor power equipment – will changeover after December 2018.

Products will retain current brand identity, with no changes to colour, model numbers, warranties or battery interchangeability, according to Hitachi. Packaging and signage at point of sale during the transition will feature both names and logos.

“Nothing will change about our brand except the name,” said Joe Leffler, senior vice president of sales, marketing and general Management at Hitachi.

The original Metabo brand, headquartered in West Chester, PA will remain. www.hitachipowertools.com



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