HPAC Magazine

Lixil ramps up marketing with star power

July 16, 2018 | By Jillian Morgan

American standard grohe marketing campaigns

American Standard’s partnership with Toronto Blue Jays centre fielder Kevin Pillar (pictured) will play a significant role in the launch of the brand’s campaign.

Lixil has launched new marketing campaigns for its American Standard and Grohe brands to showcase new innovations and technology.

American Standard’s “Welcome to the Big Leagues” campaign is part of its multi-year partnership with the Toronto Blue Jays. The company will host in-stadium activities, contests and special events.

At the core of the American Standard campaign are the “Big League innovations,” a kitchen and bath portfolio that includes the company’s VorMax Plus self-cleaning toilet and Beale MeasureFill faucet.

Grohe has partnered with Canadian technology expert and television personality Amber Mac. As brand ambassador, Mac will share information about the company’s technology through events, a video content series and online campaigns.

The official launch of the Grohe partnership, held at the flagship Grohe Live! Center in New York City, included a live Facebook broadcast hosted by Mac. It highlighted the brand’s products through demos and commentary. www.welcometothebigleagues.ca www.grohe.ca



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