Modine’s Innovation Tour nationwide trek includes two stops in Canada
February 3, 2016 | By Doug Picklyk
Modine, which is celebrating its 100th anniversary, has spent the past year developing 53-ft. long learning-lab-on-wheels that made its debut at this year’s AHR Expo. The rig rolled out from Orlando, FL, after AHR, to begin a 10,000-mile, cross-country tour of North America. The trailer will be in Toronto on August 8 to 10 and Montreal on August 22 to 24.
Branded The Innovation Tour, the traveling road show that will take the manufacturer’s technology to the front doorsteps of allied trade professionals. “As the company celebrates its 100th anniversary, it’s a perfect time to promote our broader technology,” said Ray Schaffart, marketing and sales support manager. “We’re very well recognized when it comes to unit heaters, but it’s time for new outreach among prospective buyers and specifiers. We want to be top-of-mind for our engineered solutions as well.
“After its premier at AHR Expo, the rig moved out on its 2016 North American tour of 46-cities,” said Schaffart. “From Savannah to Seattle, Denver to Detroit, Toronto to Charlotte, and many places in between, the Innovation Tour is designed to showcase Modine’s complete line of heating, ventilation and air conditioning systems, solutions we’ve been hard at work on for 100 years. It also emphasizes Modine’s commitment to the building HVAC markets, an area we are targeting for significant growth.
“But it’s not just about product,” continued Schaffart. “We’re awarding free CEU and accredited NATE courses to make the experience that much more rewarding.”
The trailer includes an Atherion packaged rooftop ventilation system, an operating school HVAC unit, an interactive Modine controls system module, the newly AHRI-certified geothermal systems, and finally, Effinty and Hot Dawg unit heaters.
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