S.A. Armstrong undergoes global rebranding

S. A. Armstrong has announced a global rebranding, which will unite Armstrong companies under a single name. The new company name, Armstrong Fluid Technology, will be used by the group’s businesses around the world. Founded in 1934, S.A. Armstrong Limited of Toronto, ON, is a family-owned business with manufacturing facilities in Canada, the U.S., UK, India and China. In a letter to customers and employees, Bernhard Dietz, director, global brand development, noted that a unified brand for all products and services is more representative of how many customers relate to Armstrong. “The new global name also recognizes a fundamental contributor to the company’s success – a long history of service to the building oriented fluid-flow industry – and marks its evolution from a supplier of system components to its current role as a solutions provider,” wrote Dietz. “Communication between our two companies should be unaffected by the global rebranding, as the legal entity of each Armstrong business unit remains unchanged.”