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Province of Ontario launches Skilled Trades ad campaign

Under the slogan ‘Find a Career You Wouldn't Trade,’ the ad videos will run in movie theatres and on Tim Hortons TV across the province.


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January 10, 2020

The Government of Ontario has launched a marketing campaign to highlight careers in the trades under the slogan ‘Find a Career You Wouldn’t Trade,’ the campaign includes video ads that will run digitally, in movie theatres and on Tim Hortons TV across the province.

“We need to do a better job at enticing young people and their parents to the skilled trades,” said Monte McNaughton, the Ontario Minister of Labour, Training and Skills Development, in a government release.

The ad campaign features skilled tradespeople in their work environments.

The ads are one part of the government’s strategy to open up the skilled trades for young people and businesses. The government is also investing approximately $75 million in three programs to expose high school students to the trades: $12.7 million in the Ontario Youth Apprenticeship Program, $42 million in the Specialist High Skills major program and $20.8 million in a pre-apprenticeship program.

“The reality is that the skilled trades offer exciting and challenging careers that often require solid math and problem solving skills, and expose people to the latest technologies such as 3D printing and robotics”, said Minister McNaughton. “When it comes to opportunity, to earning potential, to having a chance to start your own business, the skilled trades come out on top.”

According to the Province, over the first nine months of 2019 Ontario employers had, on average, 204,000 job openings across all occupations and industries. Of these, 13,000 were in the construction sector.