Viega launches new website and global image campaign
Viega hopes new initiatives will highlight high-profile installations and company growth.
The website features brand-compliant, device-independent design, an online catalogue, intelligent search and an expanded product line.
“Viega wanted to create a more sophisticated and mobile-friendly website that emphasizes usability and rapid access to information,” said Mark Brodie, director of marketing at Viega.
The website redesign is intended to improve functionality, performance and usability. It features a watch list, which allows users to compile content and download pages.
Updates were made to the “spare parts” section of the website, where users can obtain technical, digital data on Viega spare parts. Added features include 1,000 exploded views with spare part information. Users can obtain information for historic models dating back to 1987.
“Viega wants to assure customers that we are investing in the right resources and technologies to maintain our status as an industry leader, and the new website provides Viega customers with helpful support and useful tools for daily work, both in the office and on the jobsite,” said Brodie.
The global image campaign highlights high-profile installations that used Viega solutions, including the Statue of Liberty, the Bharati research station in Southeast Antarctica and the Allianz Arena in Munich, Germany. It also emphasizes Viega’s growth from a small, family-owned business to a global supplier of plumbing and heating products. www.viega.us
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