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New GM and vice president for Bradford White subsidiary


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June 23, 2017

Rich Simons, vice president and general manager of Laars Heating Systems.

Bradford White Corporation has appointed Rich Simons to the position of vice president and general manager of its subsidiary, Laars Heating Systems. Laars designs, tests and manufactures high efficiency residential and commercial hydronic boilers, volume water heaters and commercial pool heaters.

Prior to joining Laars, Simons held several positions with Honeywell International and was most recently director, combustion channel management, Americas where he developed commercial and industrial distribution partner channel strategies. Previous roles included product management and engineering management where he led both design and engineering teams on multiple initiatives. Simons has been closely associated with the boiler industry for most of his career. He brings to Laars over 30 years industry experience with numerous awards and patents to his credit.

”Rich is a general manager in every sense of the word. He brings vast experience in engineering, marketing, management and industry leadership to Laars. In addition, Rich is a pragmatic problem solver with an intense focus on doing what is right for the customer. We couldn’t be more pleased to have Rich leading Laars Heating Systems,” said Bruce Carnevale, president and COO of Bradford White Corporation.

Simons earned a BS in Engineering with a major in Electrical Engineering and Physics from Case Western Reserve University and an Executive MBA from the University of Minnesota – Carlson School of Business. His responsibilities at Laars Heating Systems will encompass the overall operation of the business, strategic direction, and financial results.

Laars products are widely used in space heating, radiant floor heating, volume water heating and industrial process markets covering a range of 50,000 to 5,000,000 Btus, utilizing either natural gas or liquid propane fuels.

Bradford White Corporation is a full line manufacturer of residential, commercial and industrial products for water heating, space heating, combination heating and storage applications. The company is headquartered in Ambler, PA and has manufacturing facilities in Middleville, MI, Niles, MI, and Rochester, NH and a 75,000 sq. ft. distribution and training centre in Halton Hills, ON.


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