Bradford White releases online quote system, new directory for contractors

The new contractor finder is for Bradford White’s U.S. and Canadian contracting customers.

Bradford White has launched a joint solution with ServiceWhale, an online marketplace that offers quotes for major home improvement projects.

ServiceWhale’s technology will now be available through Bradford White’s online contractor directory. The solution aims to allow the company’s contractors to deliver instant online quotes to homeowners shopping for water heater replacements.

ServiceWhale has also redesigned Bradford White’s contractor directory. Each contractor now has a new profile, which can feature Google and Yelp reviews. Contractors can also show personal and company information, photos of previous projects and industry certifications.

A paid advanced profile is also available, which will offer access to several lead generation tools for online communication with homeowners. ServiceWhale will also grant rights to those contractors to implement the quoting platform into their own native websites.

“The Bradford White contractors who were part of the research in developing this new directory have helped us shape what amounts to a semi-custom marketing solution and customer contact portal that reflects the unique aspects of a participating contractor’s business,” said Carl Pinto, director of marketing at Bradford White.

Bradford White contractors are encouraged to update their standard free profile in the new directory, and can call 866-977-3897 for assistance. www.servicewhale.com www.bradfordwhite.com