HomeStars overhauls contractor scoring system
HomeStars, an online community connecting homeowners and home improvement professionals in Canada, has announced a significant overhaul to its contractor scoring system. Previously, a contractor’s overall rating was simply the average of all homeowner reviews ever written about them. The new Star Score reflects not just their review ratings but all the information that HomeStars has gathered about each company over the past 10 years.
According to Nancy Peterson, founder and CEO of HomeStars, “Star Score marks the first time HomeStars has provided homeowners with our recommendation of whom to hire. No other review site has gone this far to help consumers separate the best from the rest.”
The Star Score ranges from 0 to 100 per cent and is now displayed beside a star atop each company’s page. It replaces the average rating out of 10 that was used previously. Each contractor’s Star Score is based on a proprietary algorithm that is updated in real time and is based on their performance on four key measures: average rating; review recency; reputation; and responsiveness.
According to Tom Brookes, director of business intelligence at HomeStars, “Star Score is a four-dimensional algorithm that uses 10 years of reviews and internal intelligence to assign a score to each company that helps our readers make the most informed hiring decisions.”
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