American Standard products play a starring role on HGTV
February 20, 2020 | By HPAC Magazine
American Standard's parent company, LIXIL Canada, has partnered with Corus Entertainment as the official supplier of kitchen and bath plumbing fixtures for several HGTV shows such as $ave My Reno and Family Home Overhaul.
American Standard will become the official supplier of kitchen and bath plumbing fixtures for multiple HGTV Canada television series, including $ave My Reno and Family Home Overhaul.
The partnership between the two parent companies, LIXIL Canada and Corus Entertainment, was first announced on Feb. 18. Upcoming show will feature several American Standard products, some of which include the Beale MeasureFill pull-down kitchen faucet; which delivers an adjustable set volume of water on demand; and the matte black Studio S bathroom and kitchen collection.
“It’s an exciting time for American Standard to be partnering with HGTV Canada,” Val Malone, President of LIXIL Canada, said in a release. “There are so many different American Standard products that are leading the way when it comes to residential kitchen and bathroom design. By showcasing our innovative and design-savvy products through these shows, we hope to inspire viewers and demonstrate how American Standard can help elevate the home’s complete look, from the kitchen to the master bathroom.”
American Standard has previously worked with several of HGTV Canada’s celebrity hosts and contractors. The new partnership adds to the current collaboration with contractor Kate Campbell, a long-time guest star on several HGTV Canada programs.
“Having a trusted household legacy brand like American Standard join us on multiple home and renovation series on HGTV Canada is a natural fit,” Barb McKergow, senior vice president of national revenue for Corus Entertainment, said in a release. “American Standard provides excellent solutions to design challenges within our extensive catalogue of lifestyle content. The breadth of their collections continues to allow us to integrate their products seamlessly into our Canadian original series.”