Mr. Rooter Plumbing was a recipient of the Franchisees’ Choice designation during a Gala Awards Presentation at the 26th annual Canadian Franchise Association (CFA) National Convention in Niagara Falls, ON.
“Mr. Rooter Plumbing is honoured to receive the Franchisees’ Choice Award from the CFA,” said Doyle James, president of Mr. Rooter Plumbing. “Our company takes tremendous pride in receiving an award based on positive feedback from our franchise owners. They work hard every day to deliver a world class experience to the customer, and we work hard to help them accomplish this. We take considerable pride in the meaning behind this award.”
The Franchisees’ Choice designees are CFA member franchise systems who voluntarily took part in an independently-administered survey. This year, which is the seventh year for the annual Franchisees’ Choice designation program, more than 60 CFA member franchise systems participated in the survey.
Franchisees were asked to assess their franchisor in key areas of the franchise business model, including the franchisee selection process; franchisee information package; leadership; business planning and marketing; training and support; ongoing operations; and the relationship between the franchisor and franchisee.
In the due diligence process of investigating a franchise opportunity, speaking with existing franchisees about the opportunity being explored is essential. For prospective franchisees, the Franchisees’ Choice designation identifies that a franchise brand has received solid endorsement and ratings from its franchisees.
“The true strength of a franchise system lies in the mutually-rewarding relationship between a franchisor and its franchisees,” commented Lorraine McLachlan, CFA president and CEO. “Being a Franchisees’ Choice designee is an honour and a vote of confidence because the high rankings in franchisee satisfaction come directly from the franchisees themselves.”
Established in 1970, Mr. Rooter is an all-franchised, full-service plumbing and drain cleaning company with approximately 300 franchises worldwide. The company franchisees provide services to both residential and commercial customers. Mr. Rooter is part of Dwyer Group family of service franchises.
The Canadian Franchise Association (CFA) has over 600 corporate members representing many of Canada’s best- and lesser-known brands and 40,000 franchisees nation-wide. CFA advocates on behalf of franchisors and franchisees in Canada to enhance and protect the franchise business model. It promotes excellence in franchising and educates Canadians about franchising, specific franchise opportunities and proper due diligence through its many events, programs, publications, and websites (www.cfa.ca, www.LookforaFranchise.ca, and www.FranchiseAwareness.ca).