Oatey Enlists Social Media Influencers as Brand Ambassadors
By HPAC MagazineHPAC General Human Resources Management Plumbing influencers plumbing Social Media
First launched in June 2021, the company's Social Media Ambassador program now includes four Canadian plumbers among its 10 ambassadors.
The company has recently announced the addition of six more Oatey Social Media Ambassadors for 2022, and the new class includes two more Canadians including Laura Giudice (Insta @my_plumbing_adventure) of Mississauga, Ontario and Darryl Wong (Insta @impetuspandh_darryl) from Richmond, B.C.
As Ambassadors the participants champion the Oatey family of brands (including Oatey, Dearborn, Hercules, Cherne and more) and create unique content that’s shared across social media and other digital platforms.
Each Ambassador receives curated kits of Oatey branded gear and they are provided with a range of products to support their day-to-day work. They are also among the first to know about new product launches and have the chance to try new products firsthand.
Ambassadors also have the opportunity to travel to Oatey’s headquarters in Cleveland, Ohio, for a two-day Ambassador event.