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Stanley unveils new logo


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July 9, 2013

Stanley Black & Decker has introduced a new logo for its Stanley branded products, services and businesses. The logo seeks to strike a balance between the company’s heritage and its expanding product and service portfolio. As the brand has evolved over the past 15 years it has become involved in a range of markets from healthcare and security to engineered fastening and oil pipeline services to hand tools and power tools. “We wanted a logo that truly represented the size and scope of the brand,” said John F. Lundgren, chairman & CEO of Stanley Black & Decker.


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