Stanley unveils new logo
July 9, 2013
Stanley Black & Decker has introduced a new logo for its Stanley branded products, services and businesses. The logo seeks to strike a balance between the company’s heritage and its expanding product and service portfolio. As the brand has evolved over the past 15 years it has become involved in a range of markets from healthcare and security to engineered fastening and oil pipeline services to hand tools and power tools. “We wanted a logo that truly represented the size and scope of the brand,” said John F. Lundgren, chairman & CEO of Stanley Black & Decker.