HPAC Magazine

Panasonic Launches “Breathe Well” Indoor Air Quality Solution

November 4, 2021 | By Logan Caswell

The company is launching a Partner Program open to HVAC contractors and indoor air quality specialists.

Panasonic has announced the launch of Breathe Well, a new end-to-end solution to the B2B and B2C marketplaces to improve healthy indoor air quality in the spaces where people live and work. Additionally, the company is launching a Partner Program to build up distributor and dealer networks, lending their expertise to third parties to expand upon air quality expertise.

The Breathe Well three-part integrated solution works to remove moisture, odours and indoor pollutants by exhausting stale air and supplying fresh filtered air from the outside with its nanoe X, an air purifying technology that produces hydroxyl (OH) radicals, improving the ability of HVAC systems to remove bad odours and other unhealthy airborne contaminants such as allergens and pollen. The solution is integrated with the company’s ventilation & ERV, heating & air conditioning and air purification & circulation products.

The Breathe Well Partner Program is open to HVAC contractors and indoor air quality specialists who recommend or install heating, air conditioning, ventilation and ERV solutions in commercial or residential spaces. Panasonic training and certification will be required.

Dealers engaged in the program can gain access to:

  • Co-op marketing funds
  • Designation on dealer locator as Panasonic Breathe Well Partner
  • Lead generation for sales
  • Marketing collateral and co-marketing opportunities
  • Extended warranty and project registration support
  • Loyalty program




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