UA launches national recruitment campaign to attract piping trade members

The United Association of Journeyman and Apprentices of the Plumbing and Pipefitting Industry of the United States and Canada (UA) has launched a national marketing campaign in a bid to recruit 25,000 skilled piping trade professionals over the next five years. The recruitment push is primarily in response to a jump in large-scale infrastructure projects in the Western provinces, but there is an anticipated increase in work in areas including the Maritimes, Ontario and Quebec as major infrastructure projects begin. The recruitment campaign, based on market research and member testing with focus groups, consists of billboards and online advertising in targeted locations across the country. The ads are designed to attract qualified journeymen and journeywomen who are looking for competitive wages, training, pensions and health benefits. UA Canada represents 51,000 members in 37 local union offices all across the country. Further information can be found at joinUACanada.ca.